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Myntra announced its strategic partnership with SHOEXPRESS, a fashion-forward footwear brand, to offer a range of trendy collections across formal and casual footwear for men, women and kids. The brand, owned by the Landmark Group, leading retailer in the Middle East and India, with a growing presence across South East Asia, will be available on Myntra from September 17, 2020.
SHOEXPRESS is known for its fashionable collection of footwear and accessories and is well-recognized by shoppers in the Middle East and North Africa (MENA) region for its on-trend styles and new designs. It caters to men, women and children through its 110 outlets in the region. Founded in 2009, SHOEXPRESS is one of the fastest-growing brands in the Middle East and will for the first time be available in the Indian retail market. The brand belongs to the same parent company of popular retail brands like Lifestyle, Max, Home Centre, EasyBuy and SPAR.
Positioned as a strong fashion brand offering value with a versatile assortment, SHOEXPRESS collections can be closely associated by fashion forward consumers.
From large format stores in the Middle East, products from SHOEXPRESS will now be available to the fashion forward consumers in India through Myntra. The collections include formal, casual, comfort and classic wear for women, in the price range of Rs 499 and 3,999, with over 1,200 options annually. Men can choose from formal, casual and activewear, starting at Rs 499 up to Rs 4399, with over 680 options to choose from. The kids’ collection and accessories such as handbags, purses, wallets, belts, sunglasses and costume jewellery will also be available later in the year.
Being one of the leading fashion and lifestyle destinations in India, Myntra offers over 100+ domestic and international brands in the footwear category on its platform today. It is also one of the fastest-growing categories on the platform at 28 percent YoY and offers over 90,000 styles to choose from a range of categories.
Speaking on the association, Ayyappan Rajagopal Head of Business, Myntra, said, “We believe, there is a significant overlap in the choices and preferences of shoppers of footwear, on Myntra and of SHOEXPRESS, making it an ideal partnership. Footwear has and will continue to be a major driver of business for us. SHOEXPRESS’ collection will further strengthen the footwear category, thereby enabling us to serve the evolving needs of our growing customer base in the best manner possible. With Myntra’s popularity and reach SHOEXPRESS is on its way to creating a mark for itself in India.”
Iesmoenie Jakoet, Chief Operating Officer of SHOEXPRESS said, “We are very excited to announce our partnership with Myntra. India is a very important market for us, and we see tremendous growth opportunities here as the customers are young and fashionable, which resonates very well with our brand offering. We look forward to bringing our range of fashionable footwear, which is well known in the Middle East, to the Indian market for the first time. Through this collaboration, the Myntra customer will now have access to a stylish range of footwear and accessories to suit by SHOEXPRESS. Footwear is a key category of Myntra and we see this as the start to a longstanding partnership. The entry of SHOEXPRESS into the Indian market marks a new chapter, and we’re confident that together with Myntra’s extensive reach, we will be able to cater to customers across the country.”
Backed by Germany-based Samwer Brothers company, Rocket Internet, Jabong was launched in 2012. Founded by Arun Chandra Mohan, Praveen Sinha, and Lakshmi Potluri in 2012, others including Manu Jain and Mukul Bafana also joined Jabong. The company had a hybrid e-commerce model with both inventory-based business and third-party merchants selling through its marketplace.
Not many players in the apparel trade are likely to forget the unorganized taxation regime as it hurtles into the dustbins of history. Manufacturers, retailers and all stokers in between knew they had to pay 4.5 percent VAT along with 2 percent excise duty. Added to this were the new way of serving consumers-via e-commerce portals. Many branded retailers were also giving heavy discounts and it added confusion to the pricing structure. Various portals and even showrooms offered schemes like ‘Buy 2 Get 2 Free’. Added to these were End of Season sales that made customers wonder at the drastically slashed prices.
“I believe in the power of fashion and innovation to celebrate individuality and break conventions, like Tommy Hilfiger,” said Lewis Hamilton. “Tommy’s designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence. His groundbreaking Tommynow experiential events are one-of-a-kind, and I’m very excited to partner with such visionary brand.”
“I thought having community ambassadors for the photo shoot was a great idea as it would ensure participation of women and men from diverse backgrounds. The students and trainers from Blossom Kochhar College of Creative Arts and Design did the make up hair of all participants of the community initiative. I wish D For Darzi that seeks to help the poor tailoring community of the Indian subcontinent, all the best in future,” Kochhar was quoted by PTI as saying.
At the Salon International de la Haute Horlogerie (SIHH) held in Geneva in January, IWC Schaffhausen welcomed Bradley Cooper as a new brand ambassador. Now, the Swiss luxury watch manufacturer is strengthening the partnership by rolling out a comprehensive marketing campaign with the four-time Oscar nominee. This marks the first time that IWC has produced such an extensive Omnichannel campaign with one brand ambassador.
Yoga guru and co-founder of Patanjali Ayurved Baba Ramdev announced that his company would foray into the garment manufacturing business next year.Speaking about Patanjali's fiscal policies, Ramdev said his company has not employed fat-salaried professionals but the people who are committed towards the work
Myntra is also launching a marketing campaign, led by digital mediums, radio and OOH in order to highlight the key aspects of the event. An ad film has also been launched from March 28 to promote the initiative. The story of the film revolves around a couple, where the husband is surprised to see his wife dressed fashionably at home and wonders if he failed to remember any special occasion, only to reveal that she had a fashion upgrade through Myntra, by giving away unused clothes. Myntra is also undertaking extensive promotions on social media especially through conversations that will be tagged as #TimetoUpgrade.
Parker said that a “comprehensive review” of its HR systems and practices will be conducted, and the complaint process will be improved. Nike will also boost and increase investment in its diversity and inclusion teams and networks, as well as implement an enhanced process to encourage employees to speak up.
Arvind Limited, India’s leading textile to retail and brands conglomerate along with Invista, one of the world’s largest integrated producers of fibres, has showcased its exclusive denim collection in Mumbai named ‘GRAVITY’, at its annual event called Arvind Festive 2018.Taking inspiration from the most powerful force on our planet, Arvind launched its latest collection called ‘Gravity’, a range of new denims that embody Power, Stability, and Comfort