SEVEN PRINCIPLES OF GREAT WEB DESIGNERS:
When it comes to website design, you definitely don’t want to over complicate things, and that can be quite easy to do. The key to a pleasant user experience is having a straightforward design that is easy for people to understand and use. You want to have intuitive features, like logos that are all linked directly back to your homepage. People need to quickly come to an understanding of why they are on your site and what the functionality is. If there is too much going on, they are easily overwhelmed. Good web designers show restraint when it comes to the use of color as well, as bright and varied coloration can take away from the overall clean look of a site.
Every time there is a cyber attack that leaves consumers vulnerable, it is all over the news. Just last year, Target suffered and attack that resulted in the theft of thousands of customers credit card information. After that, Sony and Microsoft’s video gaming network were attacked, again leaving users at risk. It is critical that you avoid these types of attacks at all costs. You want to take whatever measure are necessary to secure your website and customers. It’s imperative to building trusting relationships with customers if you want them to use your site on a regular basis.
One of the hallmarks of expert web developers is their ability to build a responsive and adaptive website. This means that they are building websites that are adaptable to the many varied forms of media out there. If someone shrinks their viewing window down to a quarter of their screen, your website should adapt, and still be readable in that format. If a customer is on his or her Xbox One and decides to navigate over to your site and order a product before the next round of their, they should be able to do that as well. Make sure you’ve got a responsive website, or you’ll definitely fall behind.
4. FRESH CONTENT
All functional responsive websites have at least one thing in common, and that’s fresh content. As soon as you let your website go stale, you’ll see your traffic decline. It’s absolutely crucial that you have interesting, relevant, and engaging content flowing through your website continually. It can be a tough task, but it’s extremely important. An outdated website is about as valuable as a dead website.
5. PROFESSIONAL PHOTOGRAPHY
You’ll find that it’s quite common in the web design industry to outsource images to professional photographers using high quality equipment. Websites that use stock images to stand in for professional pictures stick out like a sore thumb. Most internet users can tell the difference between stock and original photography in an instant. If you want to be an industry leader, you’ll have to go the extra mile. The cost of bringing someone who to take high quality photographs that will fit the theme and design of your website perfectly is well worth it. It’s something that can easily set you above your competition. I know it’s one of the first things I notice when landing on a company’s website.
6. NO MORE FLASH
No website designer worth their salt is going to be caught dead using Flash animations. I sincerely hope that over the next few years it disappears completely from the internet and I don’t even have to bring it up anymore. Until that happens however, I will continue to warn folks new to web design about the dangers of using Flash. It’s unnecessary, painfully slow loading, and frankly obnoxious. Most customers and clients will be instantly turned off by the use of Flash on your website, and it should be avoided at all costs. It’s important that your website appears modern and with the current times, otherwise you’ll like lose lots of potential clients. People will respect a business more when they put together a great website.
7. YOUR WEBSITE IS A MARKETING TOOL
The whole point to having a great website that people want to visit is to increase your presence in the marketplace. You website is the single most valuable marketing tool you own. Not only should you be using it to communicate about specials, deals, and bonus programs with your customers, but as a device to bring in new folks as well. Create a blog that is updated at least once a week. Make it relevant to your industry and interesting for your customers to read, and it will lead to a vastly improved search engine ranking. Couple this with a viable plan for SEO and you’re off to a great start.