The internet is an amazing thing and the people who know how to use it to their advantage are amazing too. Just ask any business who has seen themselves become successful after hiring a sweet digital marketing agency that made a great website for them and directed all kinds of interested traffic their way. There are hundreds of stories likes this and once the companies who have taken advantage of web development services that have gotten them to the top of the search rankings, the more difficult it is for them to fall if they remain vigilant about doing the things that got them there. The internet landscape is changing all of the time though, so web developers have to keep a close eye out for the changing trends in order to continue doing right by their clients, but for the time being there are website design tips that make every company’s website effective.
1. No advertising banners and pop-ups – Any company who wants their prospective customers to arrive at their website and have any chance at having a pleasant experience needs to avoid the internet scourge of pop-ups like a cancer. Any web designer who thinks that these things do not hinder a visitor’s ability to have the best possible experience on their website should be fired right away or better yet, never hired in the first place. Pop-ups are especially obtrusive because they appear in the windows where people are trying to read information, so they directly inhibit their experience.
2. Maintain a blog – Blogs are a great way for a company to increase their visibility online to the search engines. The more relevant information on a webpage that can be searched out by the search engine spiders can only make the page appear to be more important. Regularly published blog postings is not only a chance to reach out to prospective customers with recent content that they may find interesting, but it helps the webpage climb up the ever-important internet rankings. Whenever a web developer says that this makes sense for a business, they should listen because it can make a big difference.
3. Simple website navigation – The last thing that a company with a website wants a visitor to feel is overwhelmed or confused. Even the least savvy of internet users should feel at home when they arrive on a company’s informational webpage because their options seem very clear. The homepage should have the company’s name and logo prominently displayed on it and contain concise, direct information that informs the visitor that they have indeed arrived at the right place. Easy-to-read buttons should be obvious and the company logo should be on every page that provides a link back to the homepage.
4. Ensure responsive design – Every single day an increasing amount of people are using their phones and tablets to view web pages on the internet instead of their laptops at home or desktop computers at work. Cellular data plans are getting more affordable and some are even unlimited, so many cell phone customers are taking advantage of the convenience that their phone’s ability to browse the internet affords them. Wi-Fi hotspots are becoming more prominent so even when cellular data services are not available, internet access often still is from a hotspot. Websites need to be able to adjust to the fact that they are increasingly being viewed on smaller devices so they will make format and size adjustments accordingly.
5. Be available – There are some businesses that are open 24 hours a day, 7 days a week but most keep fairly regular daytime hours. But, just because a business does not have someone on staff at the office available to take phone calls all of the time does not mean that they cannot give the impression that they are available and eager to help. Having an email template located on the website in the ‘Contact Us’ section where a website visitor can submit a question or request information is a great way to be there without necessarily being there. The fact that they can check out a website during non-business hours is normal, but being able to reach out for information that someone can respond to when they are available could be a difference maker.
Responsive website development has come a long way in a short amount of time and it still has a long way to go, as does the internet and technology as a whole. The goal of web developers will always be to speak the internet language fluently and remain ahead of the curve whenever possible so they can consistently produce results for their clients.